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Qualify · Segments and scoring

Send to the forty who matter, not the four thousand.

Build the audience once as a rule and it keeps itself current. Score leads on what they actually did, so the warm ones get called first.

Unlimited segments on every paid plan

Amplifeed contact record showing a lead score alongside the customer timeline
What it actually is

Audiences you define once as a rule rather than a list, so they update themselves, plus a score that tells your team who to call today.

What happens without it

Every campaign goes to everybody, so people stop reading them.
Somebody exports a list, filters it in a sheet, and re-uploads it monthly.
Nobody can say which leads are warm, so the team calls in list order.

What you actually get

A rule beats a list, because a list is out of date the moment you save it.

Rules, not exports

Whitefield enquiries, last 90 days, have not booked. It stays accurate without anybody touching it.

Scored on behaviour

Opened twice, tapped a link, asked about price. The score moves as they do.

Exclusions that hold

People who already bought stay out of the next campaign, automatically and permanently.

New segment · Whitefield, warm
Area is Whitefield
Last activity within 90 days
Booked is false
People who match312
Write the rule once. The count moves as you build it, and the segment keeps itself current.
Lead score · Priya Sharma
64up from 12 this week
Opened x3
Tapped link
Asked price
Site visit
Not scored yetWarm · in the next campaign
The score moves as the person does, and the threshold pulls them into the send on its own.

How it works

1

Pick your conditions

Any field, any behaviour, any time window, combined however you like.

2

Save it as a segment

It becomes a living audience, not a snapshot.

3

Point a campaign at it

And it sends to whoever qualifies on the day it goes out.

Where this stops

Worth knowing before you buy

Scoring is only as good as what reaches the record. If most of your qualifying happens in conversations that never touch the platform, the score will be thin, and you should fix the inputs before trusting the output.

Questions people ask

How is a segment different from a list?

A list is who qualified when you exported it. A segment is who qualifies right now.

Can I exclude people who already bought?

Yes, by rule rather than by deleting rows before every send.

Is the scoring configurable?

Bring your criteria to the call and we will show you what can be weighted and what cannot.

How many segments can I have?

Unlimited on every paid plan.

Works with

Find out who is actually warm

Twenty minutes on your real contacts. We will build one segment with you and you can see who it catches.