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Use case · Seasonal campaigns

Diwali is not a marketing plan.

Everyone sends the same greeting on the same morning. The ones that sell went out a week earlier and had a reason to exist.

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Templates get approved in advance, so the season does not catch you out.

The campaign composer, where a seasonal message is written, segmented and scheduled
What this actually is

A calendar of the moments that actually move your business, a message built for each one, and the numbers afterwards showing which was worth repeating.

The year has more than one peak

Seasonal peaks across the Indian yearJanSankrantiFebMarUgadiAprAkshayaMayJunJulAugOnamSepGaneshOctNavratriNovDiwaliDecYear endWHERE THE YEAR ACTUALLY PEAKS
Most businesses run one campaign a year. Which of these matter depends entirely on where you sell - a jeweller's year and a school's year barely overlap. Exact dates move every year.

Four moments, not one

The greeting on the day is the least valuable message in the set.

10 days out

Give them time to decide

This is the message that sells, because it lands while there is still room to plan and budget.

Diwali gifting for teams - we are taking orders till the 18th so everything reaches before the weekend. Want the catalogue?
3 days out

Use the deadline you actually have

Not an invented countdown. A real cut-off, like the last day you can deliver on time.

Ravi, the 18th is the last date for guaranteed delivery. Two designs left in the range you were looking at.
The day

Say one warm thing and sell nothing

This is the message that buys you permission to send the other three next year.

Happy Diwali from all of us at Anand & Sons. Thank you for a good year.
3 days after

Ask what comes next

The list you build now is what makes the next season cheaper to run.

Hope the gifting went smoothly. Should I put you on the list for Sankranti?
After the season you can see which of the four messages moved anything, so next year you send fewer and better ones.

Who runs this

Anyone whose revenue has a shape to it across the year.

Shops and brandsEcommerceRestaurantsTravel and tours

Where this stops working

Worth knowing before you switch it on

A greeting with your logo on it is not a campaign. No offer, no reason and nothing to tap makes it a postcard, and on WhatsApp postcards get you blocked. Send the greeting because you mean it, and put the selling in the other three messages.

Questions people ask

Will festival messages annoy people?

They will if you send four greetings and no reason. The sequence above sends one greeting and three messages a customer can act on, which is close to the opposite problem.

Do we need approved templates for this?

On WhatsApp, yes. Anything you send first has to be an approved template, and approval takes a day or two. That is why this work happens the week before, not the morning of.

What if our peak is not a festival?

Then use yours. Admission season, appraisal cycles, monsoon, the end of the financial year. The structure holds: warn early, give a real deadline, say something human, then ask what is next.

Plan the next one properly.

Tell us which season matters most to you. We will map the four messages and get the templates approved before it arrives.

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