Your brand name, verified, in the default messaging app.
Rich cards with images and buttons, sent to the app that is already open on every Android phone. No install, no follow, no algorithm.
Live on Jio and Airtel, with SMS fallback
Branded, verified messages with images and tappable buttons, delivered into the phone's own messaging app instead of a third-party one.
What happens without it
What you actually get
This is the newest channel in India and almost nobody is using it well yet.
A verified sender, not a code
Your business name and logo, with a verification tick, in the place people already read.
Cards, images and buttons
A property card with a Book a visit button, tapped inside the messaging app itself.
SMS fallback, automatically
If the handset cannot take RCS, the same message goes as a text. Nobody misses out.
How it works
We register your brand
Sender name, logo and verification with the carriers.
You build the card
Image, text and up to three buttons, previewed exactly as it will land.
Send, with fallback on
RCS where it works, SMS everywhere else, from the same campaign.
Where this stops
RCS reach in India is real but partial. It works on Jio and Airtel Android handsets and not on iPhones, so treat it as a strong upgrade for part of your list rather than a replacement for anything. Anyone promising you full coverage today is overselling it.
Questions people ask
Does RCS work on iPhone?
Not for business messaging in India today. Those contacts receive the SMS fallback instead.
How is it different from WhatsApp?
It needs no app install and no opt-in to an app, because it uses the phone's own messaging inbox. WhatsApp has wider reach. Most businesses use both.
What does RCS cost?
It is carrier-dependent and changes. Ask us on the call and we will give you the current number rather than a guess.
Can I send the same campaign to both?
Yes. Build once, and the campaign picks RCS or SMS per contact.
Works with
See your brand name land on a real handset
Bring your logo and your number. We will show you what an RCS card looks like when it arrives, and tell you honestly what share of your list can receive one.