The message that arrives when nothing else does.
No data, no app, no algorithm. SMS reaches the handset itself, which is why it is still the right choice for the messages that genuinely cannot wait.
Rates published, from ₹0.15 per SMS at volume
SMS off the same list and the same record as every other channel, for the alerts and confirmations that have to arrive regardless of anything else.
What happens without it
What you actually get
Use it for the right job and it is unbeatable. Use it for marketing and it is expensive noise.
Same list, same record
The SMS appears on the customer timeline beside their WhatsApp and email.
Fallback when RCS cannot land
One campaign, sent as RCS where it works and SMS everywhere else.
Rates in rupees, published
Three bands, all on the pricing page, with a calculator that shows its arithmetic.
How it works
Register your sender ID
The six-character header your messages arrive from.
Register your templates
DLT registration in India, which we handle with you.
Send
From the same composer and the same audience as every other channel.
Where this stops
SMS in India needs DLT registration for the sender ID and every template, and that process belongs to the telecom regulator, not to us. It takes time and nobody can shortcut it. Budget for that before you plan a launch date around SMS.
Questions people ask
What does SMS cost?
From ₹0.15 at volume, with all three bands published on the pricing page.
What is DLT and do I need it?
It is the Indian regulator's registration for sender IDs and templates. Yes, you need it, and we will help you through it.
Should I use SMS or WhatsApp?
WhatsApp for conversation, SMS for the thing that must arrive. The channel page compares them properly.
Can it fall back from RCS?
Yes, automatically, within the same campaign.
Works with
Get your sender ID and templates registered
DLT takes time, so the sooner it starts the sooner you can send. We will walk you through it on the call.