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Use case · Visits and demos

They turned up. Now what?

Getting someone through the door is the expensive part. Most businesses stop trying the moment it is done.

Stops the moment they book, buy or say no.

A contact record showing the full history of one person, from first enquiry through to the visit
What this actually is

The follow-up that runs after the visit, aimed at the objection they did not say out loud, and stopping the second they decide either way.

The drop nobody measures

Where visitors are lost between turning up and decidingEnquiryyou track thisBooked a visityou track thisTurned upyou probably track thisDecided, either wayalmost nobody tracks this one
The shape, not your numbers. Most businesses can tell you how many people visited last month and cannot tell you what happened to them afterwards.

Three messages after they leave

The first one should reach them before they get home.

Within 2 hours

Send the thing they will forget

Whatever you showed them, put it in writing while they can still picture it. This message gets opened almost every time.

Thanks for coming in, Meera. Here is the floor plan and the two options we talked through, so you have them handy.
Day 2

Answer what they did not ask

Everyone leaves with one unspoken objection. Name it yourself and you get a real conversation instead of silence.

One thing I should have mentioned - possession is 14 months, not 18. That is usually the part people are weighing up.
Day 5

Make no easy to say

Offering the exit is what gets you the truth. Often the answer is not no, it is not yet, and now you know which one you are dealing with.

Meera, should I hold this one for you or let it go? Either answer is completely fine.
Every visit follow-up sits in one queue, so the person who ran the demo is not the only one who knows what was said.

Who runs this

Anyone who sells something people come and look at first.

Where this stops working

Worth knowing before you switch it on

If they came and did not buy, the visit told them something, and no follow-up will argue them out of it. What this does is stop you losing the ones who liked it and simply got busy. That group is bigger than most teams expect.

Questions people ask

How is this different from appointment reminders?

Reminders get people to show up. This is what happens after they do. Different job, different messages, and you want both running. See appointment reminders.

What if they were only browsing?

Then day five gets you a clear no, and it cost you three messages to find out. That is cheap compared with a month of guessing.

Does this work for software trials?

Same shape. Send what they saw, name the objection nobody raised, then ask directly whether to keep the trial open. The words change, the timing does not.

Stop losing the ones who liked it.

Bring last month's visit list. We will show you what these three messages would have looked like for those people.