Your ad worked. Then what?
You paid for the click. The reply costs nothing, and it decides whether the click was worth anything.
For click-to-WhatsApp campaigns on Facebook and Instagram.
Every ad lead gets answered in seconds, gets asked the two questions that matter, and lands with the right person before they have moved on.
Where the money leaks
The ninety seconds that matter
Three messages. Only the first one is automatic.
Answer before the app closes
Attention lasts about as long as it takes to switch apps. An instant reply holds it, even if a person picks it up two minutes later.
Ask two questions, not ten
Long forms lose people. Two answers are enough to route the lead and skip half the discovery call.
Nudge once, then stop
One follow-up. No reply after that and the lead moves to a slower list instead of getting chased by three different people.
Who runs this
Anyone paying for clicks that land in WhatsApp.
Where this stops working
A fast reply cannot rescue a bad ad. If the creative is pulling in people who were never going to buy, this only gets you to no sooner. Useful, but it is not growth.
Questions people ask
Does this work with Meta ads?
Yes. Click-to-WhatsApp ads from Facebook and Instagram land in the same shared inbox as your website chat and your saved contacts, so one team works one queue.
Does the first reply have to be automated?
No, but it usually is. Most teams send one automatic opener so nobody waits, then a person takes over from the second message. The handover is invisible to the lead.
What about leads that come in at 11pm?
The opener still goes out and tells them when you will be back. That is normally enough to hold someone until morning, which is the whole job of that first message.
See it run on your own ad.
Bring one live campaign. We will build the reply flow behind it and you can watch the next lead come through.